30100 Telegraph Road, Suite 408
Bingham Farms, Michigan (USA) 48025
Telephone: 248/646-0325; Fax: 248/646-3119
Email: PathOutSales@gmail.com
PathologyOutlines Advertising Rate Card
Effective September 1, 2009
Advertising on www.PathologyOutlines.com reaches a targeted audience of pathologists and laboratory personnel who visit our website on a regular basis. We average 200,000 monthly visitors (click here to view our statistics), making us the world’s most popular pathology website.
Note: to advertise Job or Fellowship openings or Conferences, please click on these pages.
Banner Advertising
Banner advertisers receive a listing on our Buyer’s Guide in up to 5 categories, 2 monthly announcements on our New Products and Services page and click-thru statistics every 1-2 months.
Banner Opportunities
Location Banner size Cost for
6 / 12 months
● Top corner of Home Page 144 x 72 pixels $4500 / $7500
currently PSA and Amazon
● Top of Home page-large banner 468 x 72 pixels $6500 / $11,000
currently Vachette and Clarient
1 in 2 rotation
● Feature page * 468 x 45 pixels $4500 / $7500
currently Ventana
● Near top of Home Page 468 x 72 pixels $5750 / $9750
currently Conferences
● Middle section of Home page 468 x 72 pixels $4000 / $6750
examples: Sakura, Lab Invest
● Side of Home page 144 x 144 pixels $3000 / $5000
examples: IMPAC, Voicebrook
● Partners-bottom of Home page 100 x 100 pixels $4000 (one year)
example: Vachette
● Top of Jobs pages 468 x 72 pixels $2500 / $4000
● Top of Conference, Fellowship 468 x 72 pixels $1500 / $2500
or Case of Week pages
● Top of 3 Chapter pages 468 x 72 pixels $1500 / $2500
Technical requirements: banners must be in GIF, animated GIF or JPG format. We do not accept Flash. The maximum file size is 25K, the loop limit is 5, and no audio is allowed. Click here for suggestions on banner advertising.
* For the feature page, please provide us a banner up to 468 x 45 pixels (30K) and a webpage targeted to pathologists in HTML format (example1, example2).
Deadlines: advertising periods begin on the first of each month. Banners should be received by the 25th of the preceding month.
Product placement advertising
For specific immunohistochemistry, molecular, chemistry or like tests, after the description of the test on our website, we will post your company name and a link to your website in a section titled “Sources for this product (advertisement)”. The cost is $1000 total for 5 tests for one year. Your link may appear in multiple places on our website for the same test, but we will only charge you once for each test. We will also send you click-thru data for each test, every 1-2 months. If several companies are advertising a particular test, we will post them in the order received. Click here for an example (at the bottom of K-ras).
Email advertising
Over 2300 email subscribers receive our Case of the Week. These emails, with your advertising message (100 words of text and links and a banner), are also posted online on the Case of the Week page, and are typically read an additional 150 times each month after the email is sent. They are also permanently posted in the chapter appropriate to the content of the case. The cost is $500 per email or $1200 for 3 emails. Click here for an example.
To add email advertising in the biweekly Jobs email (1100+ subscribers) plus Monthly Website news email (1700+ subscribers) costs an additional $400 for one email to both lists (contains ~1900 different subscribers from the Case of the Week list), or $1000 for 3 emails to both lists.
Management Page advertising
Advertisers on this page have a banner as well as the opportunity to write articles about the management of pathology practices. Articles are posted for at least two years, and contain contact information at the end. These articles help pathologists learn about your approach to management. This includes the Buyers Guide and Announcements (below). The cost is $3000 for one year, reduced to $2000 for those with other banner advertising on the Home Page or elsewhere.
Conference Promotion
We can drive traffic to your exhibit booth or promote completion of surveys or registration by hosting a contest / drawing from our large website traffic. To enter the contest / drawing, we will require visitors to fill out some document, either at your booth, online or elsewhere, that is then entered in our drawing. We will promote the contest on our website and in our various emails that reach over 5000 pathology subscribers. Winners will be randomly selected to receive $500 total in cash prizes, and their names will be posted on our Contests page. The cost for this promotion is $3000.
Buyers Guide and Announcements
This package provides exposure for your company on two popular pages of our website. First, your company is listed on our Buyer’s Guide, with a 100 word description in up to 5 categories and a link to your website. Second, you can post two announcements per month on our New Products and Services page, with a banner, images and a link. The cost is $2000 for one year. For additional categories (beyond 5), the cost is $100 each per year.
Terms
Ads either require prepayment or payment within 30 days by check or credit card. Please contact Sara Halladay-Klakulak or Nat Pernick at 248/646-0325 or pathoutsales@gmail.com to place your ad or if you have any questions.