30100 Telegraph Road, Suite 404
Bingham Farms, Michigan (USA) 48025
Telephone: 248/646-0325; Fax: 248/258-9147
PathologyOutlines Advertising Rate Card
Effective June 1, 2008
Advertising on www.PathologyOutlines.com reaches a targeted audience of pathologists and laboratory personnel who visit our website on a regular basis. We average 220,000 monthly visitors (click here to view our statistics), making us the world’s most popular pathology website.
Note: to advertise Job or Fellowship openings or Conferences, please click on these pages.
Banner Advertising
Banner advertisers receive a listing on our Buyer’s Guide in up to 5 categories, 2 monthly announcements on our New Products and Services page and click-thru statistics every 1-2 months.
Banner Opportunities
Listings in yellow are currently available
Location Banner size Cost for
6 / 12 months
● Top corner of Home Page 144 x 72 pixels $4000 / $6750
currently PSA and PathSync
● Top of Home page-large banner 468 x 72 pixels $6000 / $10,000
currently Leica and Clarient
1 in 2 rotation
● Feature page * 468 x 45 pixels $4000 / $6750
currently Ventana
● Near top of Home Page 468 x 31 pixels $5000 / $8500
currently Bioimagene
● Middle section of Home page 468 x 72 pixels $4000 / $6750
examples: Sakura, Lab Invest
● Side of Home page 144 x 144 pixels $3000 / $5000
examples: IMPAC, Vachette
● Partners-bottom of Home page 100 x 100 pixels $4000 (one year)
example: Leica Microsystems
● Top of Jobs, Conferences, 468 x 72 pixels $1500 / $2500
Fellowship or Case of Week
pages
● Top of 3 Chapter pages 468 x 72 pixels $1500 / $2500
Technical requirements: banners must be in GIF, animated GIF or JPG format. We do not accept Flash. The maximum file size is 25K, the loop limit is 5, and no audio is allowed. Click here for suggestions on banner advertising.
* For the feature page, please provide us a banner up to 468 x 45 pixels (30K) and a webpage targeted to pathologists in HTML format (example1, example2).
Deadlines: advertising periods begin on the first of each month. Banners should be received by the 25th of the preceding month.
Email advertising
Over 1700 email subscribers receive our Case of the Week. These emails, with your advertising message (100 words of text and links and a banner), are also posted online on the Case of the Week page, and are typically read an additional 150 times each month after the email is sent. They are also permanently posted in the chapter appropriate to the content of the case. The cost is $1000 for 3 emails.
Management Page advertising
Advertisers on this page have a banner as well as the opportunity to write articles about the management of pathology practices. Articles are posted for at least two years, and contain contact information at the end. These articles help pathologists learn about your approach to management. This includes the Buyers Guide and Announcements (below). The cost is $3000 for one year, reduced to $2000 for those with other banner advertising on the Home Page or elsewhere.
Buyers Guide and Announcements
This package provides exposure for your company on two popular pages of our website. First, your company is listed on our Buyer’s Guide, with a 100 word description in up to 5 categories and a link to your website. We will create the initial description, subject to your modifications. Second, you can post two announcements per month on our New Products and Services page, with a banner, images and a link. If you are unable to send us announcements, we will attempt to create one announcement every 2 months based on information from your website, subject to your review. The cost is $2000 for one year.
Terms
Ads either require prepayment or payment within 30 days by check or credit card. Please contact Nat Pernick at 248/646-0325 or NatPernick@Hotmail.com to place your ad or if you have any questions.