30100 Telegraph Road, Suite 408
Bingham Farms, Michigan (USA) 48025
Telephone: 248/646-0325; Fax: 248/646-3119
PathologyOutlines.com Advertising Rate Card
Effective January 1, 2013
Advertising on www.PathologyOutlines.com reaches a targeted audience of pathologists and laboratory personnel who visit our website on a regular basis. We now average over 300,000 monthly visitors (click here to view our statistics), making us the world’s most popular pathology website.
Banner advertisers receive a listing on our Buyer’s Guide in up to 5 categories, 2 monthly announcements on our New Products and Services page, inclusion in applicable Feature Pages and Promotion emails and click-thru statistics every 1-2 months.
Location Banner size Cost for
6 / 12 months
● Top corner of Home Page 144 x 72 pixels $5,000 / $8,000
currently ProPath and
● Top of Home page-large banner 468 x 72 pixels $7,000 / $12,000
currently Leica,1 in 2 rotation
● Near top of Home Page #1 468 x 72 pixels $6,000 / $10,000
● Near top of Home Page #2 468 x 72 pixels $5,500 / $9,000
currently LWW books
● Middle section of Home page 468 x 72 pixels $4,500 / $7,500
examples: Sakura, Epitomics
● Side of Home page 144 x 144 pixels $3,500 / $5,500
examples: Cleveland Clinic,
● Partners-bottom of Home page 100 x 100 pixels $4,000 (one year)
● Top of Jobs pages 468 x 72 pixels $2,500 / $4,000
● Top of Conference, Fellowship 468 x 72 pixels $1,700 / $2,800
or Case of Week pages
● Top of 3 Chapter pages 468 x 72 pixels $2,000 / $3,000
Technical requirements: banners must be in GIF, animated GIF or JPG format. We do not accept Flash. The maximum file size is 25K, the suggested frame limit is 5, and no audio is allowed. Click here for suggestions on banner advertising.
Deadlines: new ad materials are due at least one week prior to the start date, as indicated on the contract / invoice.
Product placement advertising
For specific immunohistochemistry, molecular, chemistry or like tests, after the description of the test on our website, we will post your company name and a link to your website in a section titled “Sources for this product (advertisement)”. The cost is $1250 total for 5 tests for one year. Your link may appear in multiple places on our website for the same test, but we will only charge you once for each test. We will also send you monthly click-thru data for each test. If several companies are advertising a particular test, we will post them in the order received.
Over 4,300 email subscribers receive our Case of the Week. These emails, along with your advertising message (100 words of text and links and a banner), are also posted online on the Case of the Week page, and are typically read an additional 150 times each month after the email is sent. They are also permanently posted in the chapter appropriate to the content of the case. The cost is $650 per email or $1,600 for 3 emails. Click here for an example.
To add email advertising in the biweekly Jobs / Fellowships / Conferences email (2900+ subscribers) plus Monthly Website news email (2600+ subscribers) costs an additional $500 for one email to both lists, or $1,200 for 3 emails to both lists.
Management Page advertising
Advertisers on this page have a banner as well as the opportunity to write articles about the management of pathology practices. Articles are posted for at least two years, and contain contact information at the end. These articles help pathologists learn about your approach to management. This includes the Buyers Guide and Announcements (below). The cost is $3,000 for one year, reduced to $2,000 for those with other banner advertising on the Home Page or elsewhere.
Buyers Guide and Announcements
This package provides exposure for your company on two popular pages of our website. First, your company is listed on our Buyer’s Guide, with a 100 word description in up to 5 categories and a link to your website. Second, you can post two announcements per month on our New Products and Services page, with a banner, images and a link. The cost is $2,000 for one year and $1,200 for 6 months. For additional categories (beyond 5), the cost is $100 each per year.
Ads either require prepayment or payment within 30 days by check or credit card. Please contact Sara Halladay-Klakulak or Nat Pernick at 248/646-0325 or email@example.com to place your ad or if you have any questions.