A. You can have a highlighted listing ($700) or a one line listing ($400).
Q. What does a highlighted listing look like?
A. You can send us a JPG/GIF of your advertisement. Recommended size is 1000px x 800px, 250K, maximum size is 1000px x 1500px, 400K. If your artwork exceeds the maximum recommended height, we may crop the image as we deem appropriate.
We can also create an ad for you, which usually has a format similar to the following:
Q. What does a one line listing look like?
A. A one line listing includes the date, location, name of the conference / webinar and a link. If no link is available, we will include a contact name, telephone number and email address:
Q. How can I get listed in the Organizations section?
A. The section is limited to conference / webinar advertisers who purchase a package of at least 6 ads. Once purchased, the advertiser continues in the section indefinitely. Contact us at Ads@PathologyOutlines.com for more information.
Q. How many visitors does the site have?
A. PathologyOutlines.com is the world's most popular pathology website, with 14.3 million Google Analytic sessions in 2019, an increase of 28% from 2018. In 2019, we had 31.7 million page views, including 111,026 just to the Conference page.
Q. How do I post a one line Conference / Webinar ad?
A. Email Ads@PathologyOutlines.com with a copy to Kelli@pathologyoutlines.com with the date, location, conference / webinar name and link. We will post the ad within 1 business day and confirm the posting by email. We will invoice you and require payment within 30 days.
Q. When should I post my ad?
A. We recommend that you post a "Save the Date" announcement as soon as you have a confirmed date and location. Then, as more information becomes available, you can email it to us for posting. This gives your conference / webinar the maximum exposure, all for the same low cost.
Q. Do you offer promotional packages for 6 or more conference / webinar ads (highlighted listings)?
A. Yes. For advertisers who purchase these packages, we have several options for bonus advertising via email blasts or social media blasts. Please contact us at Ads@PathologyOutlines.com to discuss.
Q. How long will my conference / webinar ad be posted?
A. Listings run until the date of the conference / webinar. If you have an annual conference, each year's conference requires a separate ad.
Q. What are E-blasts? What types of E-blasts are there?
E-blasts are mass emails, sent out to our subscriber lists. The cost is $1,100 per deployment. Your banner ad is displayed at the top of one of these E-blasts above our content. Artwork for standard E-blasts should be in JPG, PNG or GIF. The recommended size is 1000 x 800, up to 600K.
- Image quiz (deploys every 2 weeks): Question for pathologists based on the interpretation of an image showing a specific condition. 9,464 subscribers, sample, Q3 2021 open rate: 28%, click through rate (CTR) 36%.
- Biweekly Jobs, Fellowships, Conferences: Links to newly posted Jobs, Fellowships, Conferences and Webinars for pathologists, micro images, plus additional PathOut news. 7,252 subscribers, sample, Q3 2021 open rate: 25%, CTR 21%.
- Monthly news: Current month's news, new books listed and micro images posted on our site, as well as improvements to the PathOut website of interest to our visitors. 6,595 subscribers, sample, Q3 2021 open rate: 26%, CTR 11%.
Q. What is a social media post?
Each social media announcement set consists of messages, links and images sent to our followers on Twitter, Facebook and Instagram, and must adhere to their content rules. Social media statistics consist of the number of followers during the month for each social media type: Twitter 21,841; Facebook 24,395; Instagram 10,638 (as of 16Nov21).
Q. Can I pay by credit card?
A. Yes, you can pay with a credit card by using the QuickBooks link on your invoice. You can call (248) 646-0325 and give us your account holder name and address, credit card type, credit card number, expiration date and security code (3 digits for Visa and Mastercard, 4 digits for American Express).
Q. If I want to pay by check or money order, where do I send it?
A. Our mailing address for checks and correspondence is: PathologyOutlines.com, Inc., 30100 Telegraph Road, Suite 408, Bingham Farms, MI (USA) 48025.
Q. What if I am posting an ad from outside the United States / Canada? How do I pay for the ad?
A. These ads must be prepaid. We prefer payment by QuickBook invoice. Unfortunately, we cannot accept Wire Transfers.
Q. What other standard provisions should I be aware of when advertising?
A. Please see our standard Terms & Conditions, click here
Q. Who can I talk to if I have questions?
A. Please contact our staff at (248) 646-0325 or Ads@PathologyOutlines.com